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Fur is nature’s most beautiful answer to Winter. Warmth is the number one reason to own a fur coat, according to a recent poll of fur buyers.


Modern and either casual or elegant, fur is always in style. More than 150 top international designers are now using fur in their collections.


Fur is a naturally durable fiber that lasts for many, many years.


As styles change, your fur can be updated and re-styled to reflect the latest fashions time and time again.

Environmentally friendly 

A fine natural product, fur is biodegradable and a renewable resource.


Fur can be worn for all occasions. Whether with jeans or an evening gown, wearing fur will make you look and feel terrific! With lighter weight furs and fur accessories, furs are now a three-season fashion.

Supporting livelihoods and cultures 

When you buy fur, you support thousands of people living on the land – people who have a direct interest in protecting vital wildlife habitat. The fur trade is a proud North American heritage.

Responsible conservation 

Furs used in the trade are abundant. Strict government controls ensure that NO endangered species are ever used.


Soft, sensual, cozy and lightweight – nothing equals the feeling of wearing fur.

Fur is your choice! 

The fur trade is a responsible, well-regulated industry. You can feel proud of your choice to wear natural fur.


For More Information About The Fur Industry Visit:

The  Fur Information Council Of America


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